AEO (Answer Engine Optimization) is the process of optimizing content to appear in featured snippets, voice search results, and AI-generated responses on search engines like Google and Bing. Unlike traditional SEO, AEO focuses on providing direct, concise, and authoritative answers to user queries. By optimizing for AEO, businesses can increase visibility in zero-click searches, voice assistants, and AI-powered chatbots, making it easier for potential customers to find quick and relevant information.