Over the weekend, I (Bernard) gave in to the matcha madness flooding my Instagram feed and went on a little taste-testing adventure. First stop: @cornershop.sg. I’ve seen them all over my explore page, and their matcha latte was as good as it looked. Smooth, balanced, not too sweet—everything a matcha fan could hope for. We also tried the Maple Hojicha and it tasted sooo good! The perfect blend between the hojicha taste and the sweetness.

Next, I made my way to Sweedy Cafe, another spot getting traction for their banana pudding matcha latte (yes, that’s a thing) and croffles. I went in skeptical, came out a believer. The banana pudding added this mellow creaminess to the matcha that worked surprisingly well. Paired with a warm croffle, it was the kind of combo that makes you understand why people queue for it.

And just when I thought the matcha marathon was over, I stopped by Burnt Cones Gelato at NUS, the vibes were calming and surprisingly busy! We got a table and tried their famous buttermilk waffles (yes, I searched it on Tiktok). A little indulgent? Maybe. Worth it? Absolutely.

From Matcha Lattes to Business Reality

But as I was sipping my drinks and watching the baristas juggle orders, something hit me: behind every viral TikTok or packed weekend crowd, there’s a small business grinding it out to stay afloat.

It’s easy to romanticize café life from the outside. But I know firsthand—running a small F&B business is tough. You’re not just brewing drinks or plating desserts. You’re managing suppliers, handling staffing issues, figuring out marketing, staying compliant with local regulations, and somehow trying to turn a profit in a high-rent city.

And here’s the kicker: a lot of these businesses don’t even have the right business structure or support systems in place.

Where We Come In: Helping Small Cafés Do More Than Survive

At Corpzzy, we work with F&B founders—yes, even those who just started with a single pop-up stall or home kitchen idea—and help them formalize and grow their business properly and legally.

Here’s how we help:

• ✅ Company Incorporation: Set up a proper private limited company from day one so you’re ready to scale (and maybe get that second outlet faster than expected).
• ✅ Corporate Secretary Services: Handle your annual filings, resolutions, and compliance so you can focus on the banana pudding and not the paperwork.

Why Company Incorporation Matters More Than You Think

In the early days of running a café or home-based F&B brand, it’s tempting to keep things informal—especially when you’re focused on creating great food and building a following. But skipping the incorporation step can come back to bite you when it’s time to grow.

When you incorporate your business as a private limited company, you’re giving your brand a real legal identity. That means:

• Separation of personal and business liability — If something goes wrong, your personal assets (like your savings or home) are protected.

• Access to bigger opportunities — Many landlords, suppliers, and even government grant providers only work with properly incorporated businesses.

• Professional credibility — Whether you’re negotiating a lease, hiring your first employee, or pitching to investors, being a registered company signals that you’re serious.

• Tax benefits and compliance clarity — You’ll have access to corporate tax rates and can plan your finances better with clearer rules.

Incorporation isn’t just a checkbox—it’s the foundation for a business that’s built to last.

The Bottom Line

Every time a local café blows up online, it’s a reminder of how much creativity and effort is bubbling in Singapore’s small business scene. But behind every viral moment is a ton of backend work most people never see.

If you’re a small business owner (or dreaming of becoming one), don’t wait until things get messy to get your structure right. Let’s get your business built on solid ground—so the only thing that blows up is your IG following, not your inbox.